Touchstone thoroughly screens potential GPs and independent sponsors for likely appeal to institutional investors and family offices. Our knowledge of how investors assess potential managers is embedded in our criteria for deciding whether to represent a sponsor client. Emerging managers and independent sponsors in particular must meet more stringent institutional investor criteria. Investors are inundated with hundreds of funds and direct deal proposals a year – their time and attention are at a premium. Our materials convey key decision-enabling information clearly and succinctly. Each investor ultimately makes the decision whether to commit to a particular fund or deal, but they know up-front that any client represented by Touchstone at least meets the minimum criteria for serious consideration.